Good Design is not just about pretty pictures… but they don’t hurt.
A good layout for your website means answering a few questions quickly when someone lands on your home page:
WHAT IS IT?
WHY SHOULD I CARE?
WHAT SHOULD I DO NEXT?
Although modern design changes over time of course. Today, modern design is about easy to read verbiage, clear calls to action, big buttons and directions on where to get to the information the visitor is looking for, and thoughtfully chosen professional photography that intuitively and accurately represents the feeling and message of the site content.
But good design means that it is not just pretty, but functional.
So the most important messages, calls to action, and clickable items like phone numbers and location directions are strategically placed so they are “above the fold” wherever possible and easily accessible. If modern design changes, we will update your site to match what is the most modern and appropriate for the times. We are always adding new sites and designs for our targeted industries so you can always have the most fresh and professional site around.
SEE OUR INDUSTRY SITE DESIGNS
Writing smart content that is search engine friendly can be hard.
You are, undoubtedly, good at what you do.
But making sure your content has just the right amount of key word phrases, title tags, alt tags, images named appropriately, clear meta data etc is probably not something you are versed in.
All Build Platform™ sites come pre-populated with industry specific, search engine friendly content to get your site up and running appropriately from the start.
We have carefully determined what key word phrases people are searching for in your industry and thoughtfully written the page content with this in mind. Each page targets a specific keyword phrase and then builds around it. Images are named appropriately. Alt tags, title tags and meta data descriptions are all set to make these pages as optimized as they can be for you.
Keep this content, Add to it, Edit it at will
Of course, you will want to add to your site with new content that is specific to your business. You may want to remove references to services that you don’t offer or add others you do. But we found it is much easier for our clients to edit existing content than try to make it up initially.
When you get your Build Platform™ site, we will do a number of things initially for you:
- We will add your logo and do simple edits of the general color scheme to match your existing branding
- We will change all regional references to your areas of service, e.g., change references to Meridian, Idaho to Boston, Massachusetts or wherever you reside.
- We will change all contact info for you including google maps and contact forms to your info
- If you are just starting your business, we can secure a new domain name for you and include the annual renewals in your monthly hosting/support fee. Or we will help you point your existing domain to your new Build Platform™ site.
SEE OUR INDUSTRY SITE CONTENT
All our sites are “mobile responsive”. Goes without saying.
Your Build Platform™ website’s mobile version is not a shrunk down version of your desktop site! We have put out the extra effort to create an alternative device specific phone version.
Responsive is fine and necessary. But a phone has specific needs.
The font sizes should be different, and the buttons sized correctly with clickable phone numbers and maps so when people visit your site they do not need to zoom in and out to find what they are looking for.
You will see that your mobile phone layout is very different than your desktop layout. And that is by design. Most companies charge hundreds or even thousands more to add this new layout to an existing website design job. But with Build Platform™, it comes with your account at no extra charge.
But we offer you one step above that with our Mobile Web App feature.
Allow your clients to add your site to their phone’s home screen with one tap. That way your contact info is at their fingertips when they need your services. Imagine your logo on an “app icon” displaying right on your clients mobile device, ready to use your services or refer your business to others with a point and click.
It can take real effort to get people to find your website in searches. Once they do, make sure they never have to find your site again because it is already on their phone!
With your new Build Platform site, they can. And there is no extra cost for this feature!
SEE OUR INDUSTRY MOBILE SITES