Google’s Latest Update: How to Create Helpful Content for Your Audience

BY: thayne
POSTED February 19, 2023 IN

The moment has finally arrived! After months of anticipation, Google has released its latest update to help improve your digital marketing strategy. You may be wondering – how exactly can it help my business? Well, one of the most impactful changes from the update is related to the importance of creating helpful content for your target audience.

With the power of search engine optimization now in the hands of webmasters, it’s essential that your content is crafted to appeal directly to your desired demographic. Whether your goal is to increase website visits or sell more products, producing helpful content can be a major step toward achieving it. In this blog post, we’re going to walk you through the basics of creating content that your readers will not only find interesting but will also be useful in helping them to make decisions.

Let’s dive into the details and learn how you can create helpful content for your audience!

Quick Review

The Google Helpful Content Update is a new algorithm released by Google in 2021 designed to better understand content. It rewards websites that are providing helpful and original content, as well as lowering rankings for sites with low-quality or duplicate content.

What is the Google Helpful Content Update?

The Google Helpful Content update is becoming increasingly important for businesses looking to get ahead and ensure that their content appears highly on SERPs (Search Engine Result Pages). As it stands, this algorithm update has been implemented in order to prioritize high quality, helpful content in search results. It focuses both on the relevance of the content to user intent as well as its overall helpfulness.

As useful as Google’s new feature appears to be, it is also prompting a debate. Some feel this could be Google kettling its way into creating what it calls ‘high quality content’, essentially meaning that even small businesses or those who don’t have the time or resources to create extensive pieces of content will be unable to appear on the SERP.

On the other hand, this painstaking focus on providing an improved level of service and results certainly helps ensure end users get more relevant, helpful content which can enrich their lives. In turn this would benefit brands and could, if done correctly and with relevant expertise, lead to them appearing higher up in the SERP through improved levels of engagement and conversion.

This argument aside, what is certain is that Google’s new update seeks to improve the SERP and reward those who create genuine HEC (Helpful Engaging Content). Nowadays there are so many platforms vying for the same set of customers and traffic that companies must have a competitive advantage in order to succeed. This update provides yet another way for businesses to rise above others and optimize their ranking potential.

In summary, the Google Helpful Content Update seeks to prioritize helpful webpages which fulfill the user’s intent accurately; rewarding organizations who create great HEC and allowing them rank at the top spots of SERPs. How Does The Update Improve The SERP? That is what we’ll discuss in the next section…

  • The Google Helpful Content update was first announced in May 2020 and is aimed at improving the quality of content featured in Google’s Search results.
  • The update addresses several factors such as content freshness, relevance and overall quality.
  • According to research from BrightEdge, the Google Helpful Content update had a direct impact on websites with between 1-10 pages of content, with more than 70% experiencing a drop in organic search visibility.

How Does the Update Improve the SERP?

Google’s most recent algorithmic update brings changes to SERP (Search Engine Results Pages). This update places an increased emphasis on helpful content for users. This means that websites with high quality, authoritative content that answers user queries will rise to the top of the SERP rankings, while those lacking quality content or providing outdated information may suffer a decrease in rankings.

The two major benefits of this update are improved relevancy and authority. Relevancy refers to how well a website’s content matches the user query, while authority measures how reliable its source is – both of these factors are heavily weighted by Google when ranking websites in its search engine results pages. As such, sites with higher relevance and/or more authoritative sources will be favoured under this update.

However, it should also be noted that increased competition between websites offering similar content may result in decreased rankings elsewhere. For example, if two websites offer identical content on a given topic but one has significantly more authoritative sources than the other, then the latter may experience decreased rankings as it fails to measure up to the higher standards set by its competitor.

In conclusion, Google’s latest update gives greater importance to helpful and authoritative content when determining SERP rankings. While this can result in increased visibility for some websites and resources, increased competition between similar sites may mean diminished rankings for others. With this in mind, let us turn our attention to Ranking Websites and Resources; an important topic for any digital marketer looking to succeed amid Google’s changing landscape.

Must-Know Points

Google’s recent algorithmic update has changed the way Search Engine Results Pages (SERP) are ranked. The update focuses on helpful, authoritative content that closely matches user queries. This change benefits websites with higher relevance and authoritative sources, while competition between similar sites may lead to decreased rankings. As such, digital marketers must adjust their strategies accordingly to stay ahead of Google’s changing landscape.

Ranking Websites and Resources

Ranking websites and resources is an important factor when it comes to creating helpful content for your audience. Closing the gap between search engine algorithms and content creation is a challenge that has been faced by many businesses across multiple industries. There are two primary ways to improve ranking in search engine results: optimizing on-page content with keywords and link-building strategies.

When it comes to optimizing on-page content, keyword research should be conducted first to determine which words are most likely to bring traffic to a website. Once the relevant keywords have been identified, content should be written and crafted using these words in order to maximize visibility. Additionally, strategically placing keywords within titles, headings, and image alt-text can also help boost digital visibility and rankings for the website or resource.

Link-building strategies involve creating relationships with other websites or resources in order to benefit from each other’s SEO standings. These links can be through third party sources such as blogs, magazines, or specific business affiliations. By giving one another quality backlinks, both sides can share in increased organic traffic and higher rankings on major search engines like Google.

It is worth noting, however, that both scenarios must be done carefully in order to avoid any unwanted repercussions with Google’s algorithms. Search engine optimization experts warn against aggressively targeting too many search terms or stuffing pages with unnecessary keywords — this could actually result in penalties imposed by Google’s algorithms against websites found guilty of such misconduct.

Ranking websites and resources can be an effective way of improving helpful content for your audiences, though cautionary measures must be taken so as not to negatively affect page rankings when utilizing link building strategies and keyword optimization tactics. With better questions and answers come greater opportunities for success; let’s look at how asking the right questions will result in more useful content moving forward.

Better Questions & Answers

In order to utilize the full potential of Google’s latest update, content creators should seek to create content that provides helpful answers through a number of questions and answers. With this concept in mind, it is important to consider the how, why, and when related to creating better questions and answers for your intended audience.

Regarding how to create helpful questions, it is essential that content creators tailor the wording to their target audience. Questions should be succinct yet highly informative, offering clear information in a few words. Variations in phraseology or key phrases can provide a more targeted approach. Additionally, the goal should always be to provide well-rounded and authoritative responses deserving of a sense of trust.

As for why this is an important avenue of content creation, being able to accurately answer questions posed by readers can potentially prove invaluable in building credibility among potential customers or constituencies. Furthermore, questions that are relevant to recent events or changes in subject areas can increase engagement with readers and establish relationships with visitors. Lastly, interactive content can often be particularly effective in conveying elaborate points within one brief piece of writing, further proving the practicality of achieving success through developing authoritative questions and responses.

Finally, when looking for the optimal time for publishing quality question-and-answer pieces relevant to the latest update from Google, having a good understanding of current trends as well as an awareness of what topics are applicable for your target population plays an essential role in informing successful timing decisions. Relevant research and staying up-to-date with regular updates on given subjects also helps maintain relevance in providing assistance from both Google and other potential sources along the way.

By developing effective solutions and optimizing their efforts towards helpful questions and answers through customizing content appropriately, implementing relevant materials based on current trends, and understanding who the target audience is and why they need help; content creators gain valuable insight on how best to utilize the updated capabilities offered by Google’s latest update. All these contribute to creating helpful content as part of a successful approach while aiming to assist visitors as much as possible.

In conclusion, better questions & answers help ensure content creators have successfully adjusted their strategies towards taking advantage of Google’s newest update. Now let’s take a look at what benefits this new update offers for content creators moving forward. What are the Benefits of the Update?

What Are the Benefits of the Update?

There are a variety of benefits to Google’s latest update that provide content creators an opportunity to make more helpful and engaging content for their audience. The primary benefit is the ability to serve users with more relevant and up-to-date content. Before this update, older, outdated content may have been ranking higher than newer updates, resulting in frustrations for users seeking current information or answers.

The search engine also now takes into account page structure including headlines, images, and text when determining a pages relevance to the search query. This encourages publishers to create content that includes these features to better optimize their page and create a better user experience. Additionally, the update allows for entities such as places and topics to be linked in stories, so that upon clicking on it, results are provided from other sources containing that same entity.

While there may be advantages for content creators and publishers with the latest update, there can also be some drawbacks. For example, some websites which rely extensively on structured data report lower average positions after the update from which difficult to recover. As well, larger websites may receive more traffic without making any changes as Google puts higher priority on sites it trusts rather than individual pieces of content.

Overall though, Google’s latest update serves as a great tool for content creators to improve their content creation process and ensure that their audience is receiving the most relevant and accurate information possible. Changes made by these updates will soon bring greater changes to how content is ranked in search and snippet rankings – an aspect that will be discussed in depth in the following section.

Changes to Content Ranking and Snippets Ranking

The latest update by Google has changed the way content is ranked and snag its featured snippets. Since featured snippets are quickly becoming a must-have luxury for many websites, this update has further increased the ranking pressure on search engine optimization (SEO) practitioners.

For example, previously it was possible to optimize content using popular keywords in order to rank higher in SERPs. Now, content creators must think beyond keywords and be more creative with the writing. This shift to give higher recognition to webpages with innovative, authentic, and high quality content has been welcomed by some SEO professionals who now have a chance to create content different from their competition. On the other hand, many SEOs are finding this new emphasis on creativity difficult to keep up with as it requires them to continuously come up with new ideas that can still catch the attention of readers without being too ‘formulaic’.

Additionally, there have been changes to how snippets are ranked as well. Previously, most content used multiple keywords as part of an optimization strategy but now Google is prioritizing content that has ”higher levels of semantic relevance” or simply speaking – content that is better suited for the topic or query at hand. Furthermore, Google has changed its snippet algorithm from focusing on titles and descriptions solely to incorporate more body content into the ranking process as well.

These changes to both the way content is ranked and snippets are ranked by Google are intended to provide better search experience for users. All in all, it looks like SEO experts will need to change their optimization strategies and prioritize creating higher quality and more relevant content if they want their pages to appear at the top of SERP results.

In the next section we will look at what types of content are affected by these updates–particularly when it comes to featured snippets.

What Types of Content are Affected by the Updates?

The types of content that have been affected by Google’s latest update vary greatly, depending on the nature of the content, who creates it, and for what purpose. On the one hand, some argue that the algorithm increasingly favors content that has been created with high quality and accuracy in mind compared to low-quality content found elsewhere. Highly relevant, active blogs and news sources may get a lift due to their focused and in-depth coverage while older sites or articles with less up-to-date information may lose out.

On the other hand, many point out that Google is striving to make all content available across its platforms and search engines relevant no matter how old or where it came from originally. This means that older websites and archives won’t be as impacted by the algorithms as long as they are providing helpful and accurate information. Additionally, user generated content can still hold relevance within Google searches as long as they are being regularly updated and remain active.

Overall, creating helpful and timely content should be the goal when taking advantage of this new update from Google. However, this doesn’t mean that all content will be overlooked unless meeting a certain criteria; Google does seem intent on making sure useful information doesn’t get lost regardless of when it was created or who posted it originally.

With this in mind, turning our focus to videos could be particularly beneficial for business owners looking to make sure their content is seen by audiences old and new alike. The following section will discuss how videos can play into a successful content strategy for businesses moving forward.


Videos are an increasingly popular content option for companies leveraging Google’s latest update. Videos offer a visually engaging and interactive way to communicate with audiences while boosting web traffic. Google’s algorithm rewards videos that appear in search engine results, and this can be a huge advantage for businesses looking to reach more viewers.

On the other hand, there are drawbacks to relying solely on video content when trying to optimize for Google’s update. For example, some viewers may have difficulty consuming or understanding the information presented in a video format. Furthermore, depending on the nature of the business, videos can be expensive and time-consuming to produce.

Given these considerations, businesses should assess their own goals and capabilities before favoring one type of content over another. With the right approach, companies can create helpful and engaging videos for viewers without sacrificing other types of content such as guides or blog posts.

With all that said, creating helpful guides is another important way businesses can connect with their audience and make use of Google’s latest update.


Guides are an important element of content creation. They provide a step-by-step process that makes it easier for readers to comprehend a concept or idea. With Google’s latest update, creating helpful guides are vital to a website’s search engine optimization (SEO). There is a debate around the efficacy of guides with some arguing they can bog down websites, making it difficult for readers to find what they need. On the other hand, others argue that when done correctly, guides can be very helpful and have been proven to lead to higher SEO rankings.

No matter what side of the argument you stand on, one thing is for sure; providing helpful and informative guides can help build trust with your customers and potential readers. By addressing complex topics in an easy-to-understand format and providing helpful visuals, your guides can become invaluable resources for those who need them.

Now that we have discussed the importance of creating helpful guides to increase SEO rankings, let’s move on to the next section in the article and discuss blogs: how they can be used effectively and how they might benefit your website should it be included in Google’s latest update.


Blogs are a great tool for businesses and individuals to connect with their audiences and build relationships. They can also be used to share helpful and educational content, providing readers with valuable information about the author’s industry, experiences, or views. Google’s latest update prioritizes blog posts in its search results; therefore, writing efficient blog posts that are helpful to viewers and relevant to your company’s goals is paramount.

When creating helpful blog content for your audience, there are several elements to consider. First and foremost, you should have a clear purpose for each of your blog posts; what themes will it address? Who is your target audience? What action should readers take after reading the post? By defining the purpose of the post and understanding your reader’s needs, you can create targeted content accordingly. Additionally, including visuals such as images or videos can help keep readers engaged while they go through your post; however, it is important to make sure all visuals are high quality and relevant to your topic.

Furthermore, it is important to consider how long you want each post to be: long-form content (over 1000 words) tends to show up higher in Google search rankings, but shorter posts may be more appropriate if the topic is more specific or time-sensitive. Ultimately, the length of the post should be determined by its purpose and topics involved in order to optimize SEO performance without sacrificing readability.

It is also essential to ensure that you write in a conversational tone when writing blog posts, which helps create an inviting atmosphere for readers. This includes using easy-to-understand language and avoiding jargon and insensitive language when applicable. Finally, it is never a bad idea to edit any of your posts for accuracy or typos; doing so reinforces trust between readers and authors as well as maintains a polished image for whatever the post pertains to.

In conclusion, blogs can serve as effective outreach tools when optimized correctly through proper word choice, grammar usage, length optimization, etc. When creating content on blogs with an audience in mindfirst overall experience should be taken into consideration in order to maximize its efficacy through both Google searches and reader engagement levels. Therefore creating helpful content through blogs can prove beneficial both short term and long terms objectives by leveraging Google’s latest update while building an audience upon trusted relationships over time.

Responses to Frequently Asked Questions with Explanations

What types of content are included in a Google content update?

Google’s content updates typically include new content related to existing products and services and changes in Google algorithms that can impact the visibility of online content. Content updates may consist of things like tweaks to search result rankings and changes to how Google indexes websites. Additionally, some content updates will include tips for creating compelling and helpful content for web audiences, such as creative engagement strategies and emerging best practices for creating web-friendly content.

How often do Google content updates occur?

Google content updates occur on a frequent basis. In fact, according to Google’s official blog, they are continually revising, extending and enhancing the search engine’s ranking algorithm almost daily. This means that any changes or new features that Google rolls out can be seen as part of a “content update”, whether it is on the surface or behind-the-scenes. Google’s goal is to ensure its algorithm continues to give users the best and most helpful results for their searches by constantly making tweaks and adjustments to make sure searchers get the most relevant results. As such, content updates from Google happen regularly and can often have a significant impact on how websites appear in search results.

How do I benefit from applying a Google content update?

Applying a Google content update can help you benefit in a few different ways. Firstly, it can help improve your website’s ranking on Google search engine result pages (SERPs). This is because Google’s latest updates emphasize the importance of creating timely, relevant, and helpful content that engages your audience. By following the updates’ best practices, your website will become more visible to potential customers, gaining more exposure and clicks.

Secondly, creating helpful content for your audience helps to build trust and loyalty amongst them. Quality articles and engaging videos are more likely to get shared which attracts more visitors to your website. Having loyal followers who regularly come back can increase the success of your website in terms of its reach and conversions.

Finally, utilizing the latest updates from Google also helps to generate more leads. By producing catchy and informative content, you can demonstrate your expertise in a given field as well as display the range of products/services you offer. Overall, this enhances your credibility as an authority in your industry which makes people more likely to approach you with business proposals or even customers looking to make a purchase.

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